Character's SDS Vehicle and Accessory Set was ranked number one pre-school toy, NPD ratings July 2009.
Lead by Character, the new SDS range launched at retail in January and is experiencing strong sales with increased listings for autumn/winter, backed by a full SDS product roll-out from over 70 UK licensees.
Throughout the fourth quarter, there is a TV advertising schedule planned with over 550 TVRs from Character as well as a TV campaign in October from Casdon to launch its new Postman Pat SDS Steering Wheel.
Claire Shaw, director of consumer products at Classic Media, commented: “The new SDS range is performing extremely well at retail with the brand currently ranked as the number nine pre-school licence in the UK (July NPD ratings).
"With the heavy TV advertising schedule from Character and Casdon throughout the all important selling period we are expecting Postman Pat to really deliver at retail this Christmas.”