Play-Doh kick-starts Imagination Tour at Westfield Stratford

Jade Burke

By Jade Burke

July 26th 2017 at 10:21AM
UPDATED July 26th 2017 at 10:26AM
Play-Doh kick-starts Imagination Tour at Westfield Stratford

‘We’re really excited to take Play-Doh around the UK this summer and drive brand engagement with both kids and the big kids who’ve grown up with it,’ says Hasbro’s Craig Wilkins.

Westfield Stratford is welcoming the Play-Doh Imagination Tour, which is set to visit cities across the country this summer.

The interactive tour will give fans the chance to experience creative play using the Play-Doh putty.

On the tour, kids will be able to head to the play tables to create anything they wish with Play-Doh, while the Kitchens Creations station will provide them with all the tools to design their strangest food creations.

“We’re really excited to take Play-Doh around the UK this summer and drive brand engagement with both kids and the big kids who’ve grown up with it,” said Craig Wilkins, marketing director at Hasbro.

“Play-Doh had a great 60th anniversary year in 2016 and has given us a fantastic platform to develop the brand and continue inspiring creativity in children.”

The Play-Doh Tour will visit the following locations between July and September 2017:

  • Westfield, Stratford – 26th to 30th July
  • Metrocentre, Newcastle – 2nd to 6th August
  • Bristol Balloon Fiesta – 10th to 13th August
  • Birmingham Bullring – 13th to 17th September