Paw Patrol and Frozen hand Sambro its 'best year to date'

Billy Langsworthy

By Billy Langsworthy

October 17th 2016 at 11:56AM
UPDATED October 17th 2016 at 12:04PM
Paw Patrol and Frozen hand Sambro its 'best year to date'

And with Despicable Me 3 and LEGO Batman on the horizon, Sambro's Nikki Samuels is confident of a even bigger 2017.

Leading children’ properties including Paw Patrol, Frozen, Blaze and the Monster Machines, Tsum Tsum and Pokémon have helped Sambro to its ‘biggest year to date.’

The licensed toy and gift specialist has cited an ‘amazing growth’ within sales of its licensed bags category thanks to the continued demand for the Spin Master and Nickelodeon owned property, Paw Patrol.

Meanwhile, the firm has high hopes for its Pokémon collection of bags following a summer of success for the property, driven in part by the recent Pokémon Go craze.

“It is true that this has been our biggest year to date,” Nikki Samuels, managing director at Sambro, told ToyNews.

“We have really enjoyed working with our licensors expanding the number of properties we work on such as Finding dory and Blaze and the Monster Machines.”

While the likes of Paw Patrol proves to be a vastly successful range for the firm, it is the 2013 runaway hit Frozen
that continues to be one of Sambro’s most popular licences of the year so far.

“Frozen continues to be one of our most popular licences and our refreshed 2016 products are great additions which will make great Christmas gifts for fans of Elsa and Ana,” continued Samuels.

The last 12 months have seen Sambro take a leap into new categories that includes the launch of a new soft lines division, headed by Laura Singer. And with a slate of new properties inspired by upcoming movie releases including Despicable Me 3, Cars 3, LEGO Batman, LEGO Ninjago, Miffy and more, Samuels is confident of a successful 2017 too.

“We are reaching the end of 2016 bigger and better than ever before and we are really excited about showing retailers and licensors the amazing new products we have coming up,” he concluded.