Paper Island kicks off Dinosaurus tour

Dominic Sacco

By Dominic Sacco

June 1st 2012 at 11:35AM
Paper Island kicks off Dinosaurus tour

Dinosaurus Discovery Days will take place in 'top visitor attractions across the UK'.

Paper Island is taking its Dinosaurus products on tour across the UK throughout July and August.

Dinosaurus Discovery Days will take place at 'top visitor attractions', starting with the Nuance Center Parcs Elvedon on July 24th.

The tour will also visit other Center Parcs and Flamingoland, among other venues.

Kids will be able to meet a super-size Dinosaurus T-Rex and have their photo taken with it. There will also be hand-outs, badges, balloons, music and the chance to win Dinosaurus goodies.

"Following the phenomenal success of our Dinosaurus personalised gift range, we knew it was time to do something special for our ever-growing band of fans and our Dinosaurus Discovery Days fit the bill perfectly,” said Jacquie Russo, marketing and communications manager at Paper Island Licensing. 

“We really feel these fun discovery days will bring the brand to life for its enthusiastic, young audience.”

Paper Island licensing manager Allison Myers added: "As we head towards licensing the importance of brand awareness becomes ever more obvious, and we see these innovative discovery days as the perfect way to ensure our target audience can enjoy the brand in the best possible way – having fun!”

 

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