Firm to create collectable sticker collection featuring Olympic and Paralympic legends and hopefuls.
The sticker collection will go on sale in spring 2012 and will be the first of its kind for an Olympic Games and Paralympic Games.
In early 2012 Panini will launch a collectable trading card game featuring successful athletes of the past, present and future for both the Olympics and Paralympics.
Panini will also publish a range of sticker sheets including stickers of the London 2012 mascots, Wenlock and Mandeville between now and 2012.
Charlie Wijeratna, London 2012 director of commercial negotiations, commented: “Panini sticker collections are a staple of playgrounds – and offices – across the country around major sporting events and London 2012 will be no different.
"Of course there is great fun to be had collecting and swapping stickers, but this is also an amazing opportunity for young people to find out more about Olympic and Paralympic history, sports and the athletes themselves. We’re thrilled to be working with Panini on this.”