Orchard Toys unveils brand redesign for 2017

Robert Hutchins

By Robert Hutchins

February 1st 2017 at 11:50AM
UPDATED February 1st 2017 at 12:04PM
Orchard Toys unveils brand redesign for 2017

Boxes will now feature bolder product titles, with product information on every side of the box to allow for four-way merchandising.

Orchard Toys is heading into 2017 with a new look packaging design across its popular range of pre-school games and puzzles.

In tandem with the corporate branding, Orchard toys has redesigned its packaging to give it a fresh new look and ‘even stronger shelf appeal, while incorporating its illustrative style.

Boxes will now feature bolder product titles, with product information on every side of the box to allow for four-way merchandising.

Orchard Toys’ managing director, Simon Newbury, said: “Our redesign brings the Orchard Toys brand right up to date.

“Our aim was never to make radical changes but to evolve the look and feel of the brand: to freshen it up, make it stand out and feel more modern. We are delighted with the outcome and look forward to hearing what retailers think.”