OPINION: Observations from a toy veteran

Katie Roberts

By Katie Roberts

April 1st 2010 at 11:44AM
OPINION: Observations from a toy veteran

This month, our toy industry survivor looks at the blurring lines between toy suppliers and entertainment providers.

Hasbro has taken another giant leap forward in the direction of ‘entertoyment’ with the launch of its  television network, The Hub.

Think new comedies and animated adventures, live-action and game shows. And think loads of toy spin offs, no doubt.

To read the full column, please click here.