OPINION: Indie marketing across the pond

Katie Roberts

By Katie Roberts

October 14th 2011 at 9:57AM
OPINION: Indie marketing across the pond

Jon Salisbury looks at how retailers in the US are gearing up for Christmas.

It’s that time of year when the toy industry in the UK shows its wares to the press to maximise Christmas coverage.

And, once again in 2011, a US example of how the indie trade is launching a campaign in the holiday season caught my eye.

To read the full comment, simply click here.