One Direction and Little Mix pair go public on Razor Scooter

Lewis Tyler

By Lewis Tyler

May 24th 2012 at 10:35AM
One Direction and Little Mix pair go public on Razor Scooter

New couple Zayn Malik and Perrie Edwards are pictured on a Razor E300 electric scooter in The Sun newspaper.

Zayn Malik is the second member of One Direction to be snapped on a Razor scooter this week. 

Following Liam Payne’s Razor Facebook post, which has so far clocked up over 60,000 likes, Malik was pictrued on the E300 electric scooter with his new girlfriend Perrie Edwards from the X-Factor winning girl band Little Mix. 

The photo was published in yesterday’s The Sun and the news, along with the picture, has trended on Twitter.

The exposure has secured the Razor brand an estimated AVE (advertising value equivalency) of £50,000.

Katy Fletcher, Re:creation's brand manager for Razor, said: “As scootering continues to take the UK by storm, it’s great to see young stars like Zayn and Perrie embracing the fun on their Razor E300.
 
“Our electric-powered scooters are guaranteed to put some zip in your ride and with an increasingly expanding range there is something for everyone, from eco-friendly scooters to juiced-up off road products. Razor remain dedicated to producing the coolest, most innovative products for all ages, and look forward to seeing more budding stars jumping on board.”

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.