"The feel-good factor of Team GB's medal success has had a direct impact in uplifting sales."
John Lewis’ weekly sales rose 22.4 per cent year-on-year thanks to strong performances from Olympic merchandise.
The retailer said official London 2012 merchandise sales leapt 51 per cent week-on-week, during the week ending August 4th. It cited gifting, including toys as a key area of growth.
“A remarkable week of success in the 2012 Games matched our flying start to the new half year,” read a statement. “Compared to a year ago, the milder weather, new ranges and sporting activity have all driven demand.
“Undoubtedly, the feel-good factor of Team GB's medal success has had a direct impact in uplifting sales, not only in our London shops but also in our branches throughout the country - certainly a great way to start the new half year."
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