Firm inks deal to act as EMEA licensee for 2D and 3D puzzles and card games.
Warner Bros. Consumer Products has partnered with Ravensburger, for the upcoming films, The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again, productions of New Line Cinema and MGM, as well as The Lord of the Rings trilogy.
Under the terms of the agreement, Ravensburger has the rights to produce 2D and 3D puzzles and card games based on the two films being directed by Academy Award-winning filmmaker Peter Jackson, The Hobbit: An Unexpected Journey, with product on shelves in time for the December 2012 film release and for The Hobbit: There and Back Again that will follow in December 2013.
The licence also covers The Lord of the Rings trilogy – The Lord of the Rings: The Fellowship of the Ring, The Lord of the Rings: The Two Towers and The Lord of the Rings: The Return of the King.
Bruno Schwobthaler, senior vice president sales and business development, Warner Bros. Consumer Products EMEA, commented: "We are really pleased to be adding Ravensburger to our prestigious licensee line-up for the two films based on The Hobbit and The Lord of the Rings trilogy.
"It is absolutely essential for us to have a powerful puzzle partner with strong presence throughout the EMEA region, where the franchise has a massive fan base that will grow even further with the two upcoming films. We’ve found that partner in Ravensburger and we look forward to working with them on the launch of these key product lines.”
Florian Baldenhofer, manager corporate development/licensing, Ravensburger: “We are very pleased to have established this partnership with Warner Bros. Consumer Products.
"Through this strong licence, Ravensburger broadens its range of fascinating new puzzles and games that tie in perfectly with new trends in popular culture.”