The fair welcomed 76,000 buyers and traders from 115 countries, down slightly on 2008?s massive 79,800 attendance.Their intention to order was was at a similar level to the previous year and the mood in the exhibition halls and response from exhibitiors and visitors was positive.
The moderate decline in the number of visitors is spread over many countries, including countries in the Russian Federation and Baltic region, which are faced with declining currencies and a strained economic situation.
There were also fewer visitors from the UK due to the weather conditions. However, visitor numbers from East European countries increased, such as Poland with a rise of 17 per cent and Bulgaria with 28.8 per cent more than last year.
The preview of new products remains the top of the list of priorities for those visiting the fair, but building business contacts also played a key role this year.
Overall impressions of the fair remained positive with 82.5 per cent (2008: 88.8 per cent) planning to visit again next year. Of the 2,689 exhibitors, 89.3 per cent (2008: 89.7 per cent) have already announced intentions to exhibit again in 2010.
The share of exhibitors with a very good or good overall impression of the fair increased slightly from last year to 80.0 per cent compared to 79.2 per cent in 2008.
A number of events and launches took place throughout the show, perhaps most notably, Mattel’s worldwide launch of Barbie’s 50th anniversary, which took place at the press preview day last wednesday.
Andreas Schaefer, Mattel’s country manager for Germany and Austria said: “The Wednesday was sensational and the media response all over the world was overwhelming.”
Other events throughout the show celebrated its 60th anniversary. The 2010 fair will take place from February 4th to 9th.