Nickelodeon inks deal with IMC

Katie Roberts

By Katie Roberts

January 13th 2009 at 11:39AM
Nickelodeon inks deal with IMC

Nickelodeon and Viacom Consumer Products has signed its first licensing deal with IMC Toys.

The firm, one of Spain's largest consumer electronic companies, is set to launch a new line of electronic musical instruments and Walkie Talkies inspired by pre-school hit Dora the Explorer.

The range will roll out across 33 European territories including France, Germany, Italy, the Netherlands, Spain and the UK.

The three-year deal - which begins this month - will see products like a Dora the Explorer keyboard and electric guitar, xylophone, microphone and musical matt, as well as a Walkie Talkie set and Secret Diary (except in the UK) arrive at retail.

 

 

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