We ask execs what effect the new toy rental websites will have on the industry.
Toy libraries have been commonplace for a while now, but a new breed is emerging in the shape of toy rental websites, like www.Toyboxlive.co.uk, where customers pay for a collection of toys to be delivered each month.
ToyNews spoke to execs at John Crane, Leapfrog and Flair about the issue. To find out what they said, simply click here.
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