Toy and model suppliers are being encouraged to sign up to SeeMyLocalShop.co.uk to support indies.
SeeMyLocalShop.co.uk was launched by a group of investors and programmers who aim to help independent retailers get back on track.
“The site will encourage customers back to the High Street by making it easy to locate and buy items locally. After years of struggle independent traders finally have the means to fight back against the giants," explained founder Michael Cooksedge.
The simple concept invites suppliers to upload images and details of their products to a central database, from which authorised retailers can copy items to create their own page on SeeMyLocalShop, which means a shop’s online product range can be uploaded in hours or even minutes, and at no cost to them or their suppliers.
Shoppers who wish to support the local area will have a directory of products at their disposal. They can browse the ranges of local shops online or use the search feature to locate specific items within a certain distance of their postcode. Having located the right item at the right price they visit the shop and buy it.
Cooksedge continued: "The internet has been the curse of the high street, but with the help of suppliers, SeeMyLocalShop.co.uk will become a powerful tool which will help reverse the fortunes of independent retailers and reinvigorate town centres.
"We urge shop keepers everywhere to join forces and show shoppers the fantastic variety of products that are available on their doorstep."
SeeMyLocalShop membership and listing is guaranteed to be free of charge to shop keepers and suppliers until at least 2020. The site will be financed by third party banner advertising and other services.