Doll to launch alongside fan contest in which fans stand to win a $10,000 scholarship.
A special edition Gemma Stone Shoppie doll will launch exclusively at Walmart as part of the retailer's Colourful Friday event.
Billed as part of Walmart's Black Friday promotions, the exclusive doll will retail for $19.99 and will hit shelves on Thursday 24th November.
This doll is highly anticipated is expected to sell out quickly. Inspired by the original Gemma Stone, this a one-of-a-kind Shopkin character was sold last year for $21,500 in a charity auction to benefit The Toy Industry Foundation.
In addition to this launch, Moose Toys have announced the 'Make the World Sparkle and Shine' contest. Moose Toys invites Shopkins fans to write 4-6 sentences describing how they add “sparkle” to their world by helping out their friend or their community for the chance to win a $10,000 scholarship.
Ten runners up will win a Special Edition Gemma Stone Shoppie Doll. For more details, visit the official contest website.