Turner Broadcasting is launching Ben 10: Omniverse - the latest instalment of the franchise - this year.
The new series is set to open up new licensee opportunities and propel Ben 10 to evergreen status.
Ben 10: Omniverse sees a new character design for Ben Tennyson who has aspirations of being a solo superhero but Grandpa Max has other ideas.
Ben is assigned Rook, a new by-the-book partner who is highly skilled but lacks experience. They work together to beat the bad guys, explore the quirkier side of things in the alien underground and discover enemies from Ben’s past.
The new animation is set to inject a new lease of life into the property and open up fresh licensing opportunities for new and existing partners, led by Turner CN Enterprises in the EMEA region.
Partners include master toy licensee Bandai which has committed to the new series with the launch of a dedicated Ben 10: Omniverse toy line, featuring action figures, role play items, vehicles and play sets due to hit retail this autumn.
Alan Fenwick, vice president, Turner CN Enterprises, EMEA said: "The strength of the Ben 10 franchise has always been our unwavering commitment to investing in engaging new content that grows with our core consumer and inspires loyalty and interest amongst licensees.
"Ben 10: Omniverse with its new artwork, characters and engaging storylines marks another exciting chapter in Ben’s evolution and continuing success."