The toy brand has partnered with Weetabix Weetos for a new synergy campaign.
Hasbro brand NERF has today announced a partnership with Weetabix Limited to launch NERF Nitro co-branded Weetos packs until mid-December.
The NERF Nitro co-branded Weetos packs, come with a free cut out stunt ramp for children to enjoy in conjunction with the automobile-themed toy line. These packs give children the opportunity to create a visual play experience from their everyday breakfast cereal. The co-branded packs will be available at retailers including Tesco, Asda, Waitrose, Morrisons, Sainsbury’s, The Co-Operative and other independent retailers.
We are delighted to partner with such an iconic brand like Weetabix Weetos to unleash stunt car action at breakfast time," commented Craig Wilkins, marketing director at Hasbro. "Our newly launched NERF Nitro car blaster range is proving hugely popular, and we can’t wait for children to wake up and start having fun while eating a cereal that will keep them energised throughout the day”.
Helena Blincow, marketing manager at Weetabix, added: “We’re extremely excited to partner with Hasbro’s NERF Nitro on our new co-branded Weetos packs. We’re always looking at new ways to provide added value so our customers can make the most of their packs at breakfast, and the NERF Nitro partnership will provide an engaging offering that will appeal to our Weetos’ audience.