Mothercare boosts toy offering with The Gro Company

Jade Burke

By Jade Burke

May 19th 2017 at 11:06AM
UPDATED May 22nd 2017 at 11:26AM
Mothercare boosts toy offering with The Gro Company

The retailer will sell Gro’s sleeping aid, Ollie the Owl, which boasts crysensor technology to sooth little ones back to sleep.

Mothercare is set to expand its toy offering, following a three-month deal with The Gro Company.

Ollie the Owl, a sleeping aid with built-in CrySensor technology, will be hitting the shelves in Mothercare stores exclusively from early July until October.

The crysensor technology means Ollie automatically activates when a baby cries, so he can soothe little ones back to sleep with sounds including rainfall and white noise.

“We are proud of all our products, but Ollie has truly captured everyone’s attention at Gro and we are excited about this new launch,” said Rob Pascoe, commercial director at Gro.

“We were delighted to learn Mothercare felt the same and look forward to seeing Ollies flying into the trusted retailer’s customer’s hands this summer.”