London has become home to 200 giant Easter eggs, including the Mighty Moshi Egg.
The first event of its kind, The Fabergé Big Egg Hunt aims to raise funds for charities Action for Children and Elephant Family.
Members of the public will be able to hunt down the giant eggs, which have been exclusively designed, bejewelled and decorated by some of the world’s leading artists, architects, jewellers and designers including Mulberry, Sir Ridley Scott, Zandra Rhodes, Diane Von Furstenberg, Marc Quinn, Bruce Oldfield, The Chapman Brothers, Theo Fennell, William Curley, Bompas and Parr and Polly Morgan.
In addition, participants in the The Fabergé Big Egg Hunt will have the chance of winning the Fabergé Tribute Egg, a creation valued at over £100,000.
The event is set to break Guinness World Records for the most participants in an Easter egg hunt and the world’s most expensive chocolate egg, as designed by William Curley.
The hand-crafted eggs, which are destined to become highly collectible works of art, will be available to buy at auction, with proceeds going to Action for Children and Elephant Family.
‘The Fabergé Big Egg Hunt’ seeks to raise up to £2 million for leading children’s charity, Action for Children, and Elephant Family – the UK’s biggest funder for the endangered Asian elephant.
"We are really excited to be involved with The Fabergé Big Egg Hunt. It's a fantastic initiative that will raise money for two great charities" said Michael Acton Smith, creator of Moshi Monsters. "The Moshi Egg is looking awesome, we hope kids and families enjoy it."