Now Bratz manufacturer is sued for alleged copying of electronic bug toy.
The lawsuit accuses MGA of manufacturing, advertising, promoting, distributing and/or selling products that were derived from components of the Hexbug Nano micro robotic toy, created by Innovation First.
The Hexbug Nano moves with a quick, random insect-like motion, and rights itself if flipped on its back.
The lawsuit alleges that MGA copied the Hexbug Nano motor assembly, components, housing and legs and is using them in the Legend of Nara Battling Bugs toy in competition with Innovation First.
It also contends that MGA even copied non-functional portions of the Innovation First design, making the misappropriation even more blatant and obvious.
Innovation contends that MGA has gained an unfair advantage in competition because it has incurred little or none of the development expenses or development time in producing the Nano.
Innvation wants to recover any profits MGA has made, or may make, from the sale of the Legend of Nara Battling Bugs products and may also seek to prevent MGA and its business partners from selling the products.
"Innovation First has spent extensive resources to engineer, develop, and perfect the Hexbug Nano and we won't hesitate to sue companies throughout the supply chain that attempt to take a free ride off our hard-earned efforts by producing, distributing or selling copycat products," said Tony Norman, president and CEO of Innovation First.