MGA bolsters Num Noms line with series two launch

Jade Burke

By Jade Burke

July 27th 2016 at 11:37AM
UPDATED July 27th 2016 at 11:52AM
MGA bolsters Num Noms line with series two launch

‘Series two feels like a great way to build on this excitement, with different themes and lots of cute new characters,’ says MGA’s Nicola Mellor.

Following the initial launch of Num Noms in March this year, MGA Entertainment is readying series two of the stackable, food-inspired characters.

Num Noms series two will once again be themed around different foods and flavours, and will smell like the food the characters are depicted as.

Series two sees the introduction of savoury treats including the Brunch Bunch theme (Sunny Omelette, Becca Bacon and Cindy Cinnamon), Pizza Party theme (Peppy Roni and Mozza Rella), Diner Food theme (Melty Burger and Frenchie Curls) and Sushi theme (Tori Toro and Cali Roll).

Elsewhere, the sweet range has also been expanded, with Fair Foods and Freezie Pops being added to the collection.

“The launch of Num Noms was incredible – retailers and customers literally could not get enough of our new collectable range. Series two feels like a great way to build on this excitement, with different themes and lots of cute new characters,” said Nicola Mellor, senior brand manager at MGA.

“Num Noms is a truly unique collectable brand – fans can collect by scent, flavour, colour and more, so the play value is huge. We’ve got a host of exciting events and campaigns coming up to celebrate the launch of series two so we’re anticipating the brand will go from strength to strength.”