Mega Brands joins Power Rangers line-up

Katie Roberts

By Katie Roberts

May 12th 2011 at 10:33AM
Mega Brands joins Power Rangers line-up

Firm will develop construction sets based on the property.

Mega Brands has signed a multi-year global licensing deal with Saban Brands, which excludes Asia. The new toy line will be based on the latest series - Power Rangers Samurai.

The Mega Bloks Power Rangers Samurai construction toy sets will launch in spring 2012, and will include vehicles and play-sets.

Vic Bertrand, chief innovation officer of Mega Brands, commented: "We're excited to be partnering with Saban Brands and build on the immense success of the Power Rangers franchise.

"We look forward to bringing the adventures of Power Rangers Samurai to life through Mega Bloks by offering fans an engaging and immersive building experience.''

"The Power Rangers continue to be one of the world's leading children's entertainment properties and we are delighted to add Mega Bloks to our stable of license offerings," added Elie Dekel, president of Saban Brands.
 
"Saban Brands has established for the Power Rangers brand a unique image that strongly resonates with families and we look forward to extending its global success through our new partnership with Mega Brands."