Mattel teams with Super Impulse to turn iconic toy lines miniature

Robert Hutchins

By Robert Hutchins

January 4th 2016 at 10:50AM
UPDATED January 4th 2016 at 12:14PM
Mattel teams with Super Impulse to turn iconic toy lines miniature

The toy firm is turning some of its most popular toys miniature under Super Impulse's World's Smallest brand.

Global toy firm Mattel has partnered with Super Impulse to deliver a line of World’s Smallest miniatures inspired by some of its most iconic toys.

Designed with the same working functions as the original classic toys, the World’s Smallest line of Mattel classics will include the Fisher-Price Chatter Telephone, Fisher-Price Rock-A-Stack, Magic 8 Ball and Fisher-Price Little People School Bus.

“The World’s Smallest line allows us to create mini versions of some of the most beloved, nostalgic toys,” said Alan Dorfman, founder of Super Impulse.

“We’re excited to work with Mattel to add four more iconic products to the line and bring back palm-sized memories of everyone’s favourite toys.”

The new additions to the World’s Smallest line will be launched in spring 2016.