Mattel sales increase seven per cent in 2011

Katie Roberts

By Katie Roberts

February 2nd 2012 at 4:14PM
Mattel sales increase seven per cent in 2011

All core brands also saw rise in revenues during the year.

Mattel has reported its financial results for the fourth quarter and the full year.

Worldwide net sales in 2011 were up seven per cent year-on-year, with US sales having seen an increase of three per cent and international sales up 12 per cent.

Gross sales for core brands saw Barbie up by 12 per cent, Hot Wheels increase by six per cent, core Fisher-Price up two per cent and American Girl rose five per cent during the year.

For the year, the company reported net income of $768.5 million, compared to last year's net income of $684.9 million.

During the fourth quarter, worldwide net sales were up one per cent from the prior year, with domestic gross sales down two per cent and international gross sales up five per cent.

For Q4, the company reported a net income of $370.6 million, compared to last year's fourth quarter net income of $325.2 million.
   
Worldwide gross sales for core brands in the fourth quarter saw Barbie up six per cent; Hot Wheels up 11 per cent; Core Fisher-Price down by three per cent and American Girl up four per cent.

"Mattel delivered another strong year, our third consecutive year of solid performance, which I am especially pleased about given the soft global economic backdrop and the highly promotional environment, particularly in the US," said Bryan Stockton, Mattel chief executive officer.

"Despite these challenges, for the year we delivered strong revenue growth and record operating income. Our portfolio of brands performed around the globe; our point-of-sale grew nicely; and we gained category share according to NPD's most recent data. In fact, four of the top five properties for the 2011 holiday season were Mattel properties."

Q4 worldwide gross sales for the Mattel Girls & Boys Brands business unit were $1.36 billion, up seven per cent year-on-year. Worldwide gross sales for Barbie were up six per cent and worldwide gross sales for other girls Brands were up 19 per cent. Worldwide gross sales for the Wheels business, which includes the Hot Wheels, Matchbox and Tyco R/C brands, were up five per cent. Worldwide gross sales for the Entertainment business, which includes Radica and Games, were up three per cent for the quarter.

For the year, worldwide gross sales for the Mattel Girls & Boys Brands business unit were $4.15 billion, or up 13 per cent. Worldwide gross sales for the Barbie brand were up 12 per cent. Worldwide gross sales for Other Girls Brands were up 27 per cent for the year. Worldwide gross sales for the Wheels business, which includes the Hot Wheels, Matchbox and Tyco R/C brands, were up two per cent. Worldwide gross sales for the Entertainment business, including Radica and Games, were up 16 per cent.