Designs and packaging for new figures are inspired by Hasbro's 90s wrestling toys.
Mattel has launched a new line of WWE figures inspired by classic wrestling figures of the 90s.
New WWE stars such as John Cena and Roman Reigns are represented in the figure line, but reproduced in the cartoonish style of the classic toys.
The packaging is also intentionally retro, aping the classic Hasbro designs popularised during the WWF era.
You can view the full collection, first revealed at San Diego comic con, here.