Zomby Gaga has been created to 'champion kindness, instill bravery, and build a world where young people celebrate their differences'.
Mattel and Born This Way Foundation have launched Zomby Gaga, a Monster High doll inspired by Lady Gaga.
The character has been created to 'champion kindness, instill bravery, and build a world where young people celebrate their differences'.
Led by Lady Gaga and her mother Cynthia Germanotta, the Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world. Mattel and Born This Way formed a partnership last year and the Zomby Gaga doll launch coincides with a donation to the Foundation to continue to further this joint mission.
"Monster High was developed with a break frame aesthetic and storyline around inclusivity and kindness," said Lori Pantel, senior vice president and general manager, Mattel Girls Brands.
"Our partnership with the Born This Way Foundation and the development of Zomby Gaga help reintroduce the brand's purpose to a new generation of fans."
The doll was designed by Lady Gaga's sister Natali Germanotta and inspired by one of her iconic looks created by Zombie Boy in her "Born This Way" music video.
"My sister and I came up with the creative concept for Monster High by looking back at some of her best and most inspiring characters," said Natali Germanotta.
"This Zomby Gaga doll is brave, strong and 'born this way' – which shows through in everything from her clothes, her bio and her music video. It has been incredible to work with Mattel and their amazing team and we cannot wait to share our collaboration."
Zomby Gaga will hit shelves later this month.