Match Stars scores a trio of magazine deals

Lewis Tyler

By Lewis Tyler

September 2nd 2011 at 10:59AM
Match Stars scores a trio of magazine deals

The football action figures from Pattni will be promoted in Match, Kick! and Match of the Day.

All three titles will promote Match Stars in print and online.

Match will host an exclusive online competition while Match of the Day will hold monthly giveaways. Kick! will promote Match Stars via its Facebook page.

With Match and Kick! Pattni has the pre-teen audience covered, while Match of the Day caters to older football fans.

Pattni Imaginations’ MD Mayur Pattni said: "With the launch date fast approaching we are also looking to secure some other great promotional opportunities that will really help drive sales of the product and support retailers.

"Match, Kick! and Match of the Day are three of the leading football titles and are extremely popular with our target market, so being able to speak to consumers through the magazines and websites will prove incredibly valuable in terms of brand building and promotion."