Marvel taps Toy State for new products

Jack Ridsdale

By Jack Ridsdale

May 23rd 2017 at 10:32AM
UPDATED May 23rd 2017 at 11:48AM
Marvel taps Toy State for new products

The firm has added Marvel superheroes to its key vehicle categories.

RC vehicle toy firm Toy State has added Marvel superheroes to its stable of licenses, after signing an agreement with the Walt Disney Company. 

This new partnership grants Toy State the rights to expand its fleet of action-packed licensed vehicles with key superheroes from the Marvel Universe. The debut offerings, featuring Spider-Man, Hulk, Iron Man, Captain America, Rocket Raccoon, and more, are set to make their heroic debut at major retailers nationwide this fall.

“Marvel features some the best-known and most sought-after character licenses today,” said Toy State president Andy Friess. “We’re thrilled to be working with the Marvel team to bring these iconic Super Heroes to life and are excited to bring hours of fun, imaginative play through the innovation and excitement packed into this new range of vehicles.”

Confirmed products include the Hero Rider (Spider-man and Hulk), Rumble to the Rescue (Spider-man, Captain America and Rocket Racoon), Hero Bump 'n' Go (Spider-man, Iron Man and Hulk) and Hero Battle Wagon (Hulk).

Marvel properties show no signs of slowing down, with Guardians of the Galaxy Vol. 2 having recently launched to positive reviews and box office success, while the release of Spider-man: Homecoming just around the corner.