The annual feature aims to help toy companies make the most of the media coverage around next year's Toy Fair season.
This Morning and Loose Women journalist Cassandra O’Donnell has joined The Telegraph’s Harry Wallop in this year’s Toy Fair Ask the Media video.
The video – presented by Rebecca Deeming, communications and public affairs officer at the BTHA – aims to provide key information on how toy firms can make the most of the media coverage over next year’s London Toy Fair.
The feature includes interviews with Wallop and O’Donnell who both boast experience with mainstream media, as they go into detail about what makes for a good story, how to pitch a story, the mistakes that PRs make and what would pique their interest during the Toy Fair season.
Deeming said: “We have created this video to provide an easy and interesting reference point for our exhibitors on the PR opportunities available to them at Toy Fair.
“I would like to thank Harry and Cassandra for taking time to speak to us for this video and hope everyone finds their insights useful.
“We hope it inspires exhibitors to start preparing their exciting toy stories for Toy Fair.”
London Toy Fair is taking place at London’s Olympia from January 24th to 26th 2017.
Check out the BTHA’s Ask the Media video below: