The US partnership will promote the new Sea Turtle Sandbox and is backed by a UK social media campaign.
To celebrate the 33rd anniversary of Little Tikes’ Sea Turtle Sandbox, the company will partner with The Sea Turtle Conservancy project.
The partnership aims to promote the redesigned Turtle Sandbox, which has a new lazy river water play feature and mini turtles.
Part of the sponsorship includes the tagging of a Little Tikes Turtle in the Conservancy’s Tour de Turtle event, where the travels of ten turtles are tracked through the ocean, starting on August 1st.
UK social media activity started two months ago and all activities will be communicated through “an integrated PR and social media campaign that will run throughout the key selling period.”
Isaac Larian, CEO of MGA Entertainment said: “Sea Turtles have had a hard time over the last few years and they need our help.
"This partnership is a great way for Little Tikes to get involved and teach people about the marine environment and what they can do to help out. We are excited to have the opportunity to make a difference."
David Godfrey, executive director of The Sea Turtle Conservancy, added: “We couldn’t be more thrilled with the partnership with Little Tikes. They represent families and kids everywhere and are home to the most iconic sea turtle toy ever made.”