“It's the ultimate accolade we can ask for as a toy company," said Little Tikes’ marketing manager Michelle Lilley.
Little Tikes has been voted the UK’s Best Family Brand at this year's Loved by Parents Awards.
Overall, the brand scooped seven Loved By Parents Awards including Best Activity Toys 0-1yrs (Gold) and Best Activity Toys 1-3yrs (Platinum) with the Lil ‘Ocean Explorers 3-in-1 Adventure Course, Best Ride on 1-3 yrs (Platinum) and Best Outdoor Toy - 1-3yrs (Gold) with the 5 in 1 Ride and Relax Trike, and Best Role Play Toy (Platinum) and Best Outdoor Toy 3-6yrs (Platinum) with the brand new Go Green Play House.
“Being voted as Best Family Brand by UK parents is the ultimate accolade we can ask for as a toy company," said Little Tikes’ marketing manager Michelle Lilley.
"This shows that not only do our toys excite and engaged children but we back them up with the quality and development support parents are looking for. On top of this, it’s wonderful to see some of our new products bagging the top spots – proving we’re able to keep our range fresh and exciting too.”
This Autumn/Winter will see Little Tikes introduce a new IPS and Wheelz ranges. These will be underpinned by heavyweight TV and media support, plus PR and social media activities.