Lewis Tyler

By Lewis Tyler

May 30th 2012 at 2:24PM

CreaCon's City of Friends has been a hit in Norway - can it be a winner on UK toy shelves?

CreaCon’s City of Friends has been a runaway hit in its native Norway and is now making its mark in the UK pre-school sector. But can this success on screen translate into on-shelf sales?

It's one of the most crowded, but also potentially one of the most lucrative areas of the children’s market. But with a raft of mature brands, and a good smattering of newer properties which have carved out success, any new pre-school show – and subsequent merchandising programme – looking to make an impact needs to have something pretty special and unique about it.

Norwegian firm CreaCon Group believes City of Friends has both those qualities in spades.

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