The children's lighting, lunch bags and drinkware specialist is looking to make further inroads into the toy business in 2012.
With toy retailers increasingly looking for ways to broaden their offering and appeal to as wide an audience as possible, Vogue International is confident it has the portfolio to help. “We feel many of our products are a perfect fit in toy departments with the great licences we have,” sales manager, David Pannett, confidently states.
The company specialises in lunch bags and bottles, as well as character lighting and torches, with approximately 90 per cent of its portfolio made up of licensed properties. Out of the 15 licences in its stable, top sellers in 2011 included Minnie Mouse, Disney Princess and Hello Kitty for girls, plus Cars, Toy Story and Spongebob Squarepants for boys.