Lego links with The Sun again

Katie Roberts

By Katie Roberts

May 17th 2012 at 3:21PM
Lego links with The Sun again

One of the newspaper's biggest promotions is back for a second year, offering nine free Lego toys.

Beginning on Saturday May 19th and running until Sunday May 27th. The voucher redemption mechanic is available in WHSmith and Toys R Us.
The nine free toys areas follows:

Saturday May 19th: Batman Jetski Toy
Sunday May 20th: Batmobile Toy
Monday May 21st: Ninjago Ninja Car Toy
Tuesday May 22nd: CITY Race Car Toy
Wednesday May 23rd: Star Wars Star Destroyer Toy
Thursday May 24th: CITY Police Plane
Friday May 25th: CITY Fire Chief Toy
Saturday May 26th: Ninjago Hidden Sword Toy
Sunday May 27th: Star Wars TIE Fighter Toy

The offer will be promoted with a TV, radio and digital marketing campaign which features Lego Minifigures cheering at a rally as their King tells them about the offer.
The King, voiced by Ben Miller of Armstrong and Miller fame, tells the assembled crowd: “Lego people. Every day next week, Sun readers will once again get free Lego toys.
"So we will be built and rebuilt to kingdom come! And we’ll do so with a smile upon our shiny faces."
The TV ads will be broadcast from Friday May 18th and can be seen below:

Rob Painter, marketing director for The Sun, said: "This is the third time The Sun has run this extremely successful and popular promotion and we’re delighted to be partnering with such an iconic brand for a second year. 

"This amazing offer will once again demonstrate the great value The Sun delivers to its customers every day.”

Emma Owen, PR and promotions manager at Lego UK, said: "We are thrilled to be entering the second year of promotional activity with The Sun. 

"We have some fantastic new Lego toys for our fans to collect, including items from our successful Batman, City and Ninjago lines."

The TV ad was created by WCRS with specialist CGI production by Hornet. Media buying is handled by Mindshare. Press and digital ads have been created by NI Creative, News International’s in-house creative team.  
A total of 10,000 Ninjago Skeleton Chopper toys can also be won in the Lego ‘Find It’ competition run on The Sun’s Facebook page