Lego Friends scoops Australian Toy of the Year award

Katie Roberts

By Katie Roberts

March 8th 2012 at 10:05AM
Lego Friends scoops Australian Toy of the Year award

Winners of the Australian Toy Association (ATA) Industry Awards have been unveiled.

The Industry Awards concluded the first day of the Australian Toy, Hobby and Nursery Fair which runs from March 6th to 9th at the Melbourne Convention and Exhibition Centre.

The 2012 Fair will see over 200 exhibitors showcase approximately one million toys to over 6,000 buyers from Australian toy, hobby and nursery retailers.

The Australian toy market that is worth over $2.6 billion and it is hoped sales will increase throughout this year following a challenging few years.

ATA general manager, Paul Hodgson, hosted the ATA Industry Awards and was thoroughly impressed by the field of entries.

"The fact that we received such strong submissions for the Awards speaks wonders for the innovative spirit of international and domestic toy makers and for the future of the Australian toy industry," said Hodgson.

"The toy market in Australia is a multi-billion dollar industry and its growth is in part due to companies such as Lego which continually bring new and exciting products to the market."

The full list of ATA Industry Awards winners is outlined below:

Toy of the Year
Lego Friends City Park Cafe - LEGO Australia

Educational Toy of the Year
Rory's Story Cubes - Ventura Games

Nursery Toy of the Year
San Diego Bebe Eco-Feeding Pillow - Evoke Brands

Girls Toy of the Year
Lego Friends City Park Cafe - Lego Australia

Boys Toy of the Year
Monsuno Twin Pack - Hunter Products

Game of the Year
Doggie Doo - Moose Enterprise

Pre-School Toy of the Year
VTech - Toot-Toot Drivers Garage - Modern Brands

Outdoor Toy of the Year
Little Tikes Pillow Racers - HeadStart International

Craft and Activity Toy of the Year
Geleez Glow Scene Studio - Moose Enterprise

Boys Licensed Toy of the Year
Lego Star Wars Jabba's Palace - Lego Australia

Pre-School Licensed Toy of the Year
Thomas the Tank Engine Bed - HeadStart International

Girls Licensed Toy of the Year
Talking Tom and Ben Animated Plush - Moose Enterprise

Licensed Toy of the Year
Lego Star Wars Jabba's Palace - Lego Australia

Hobby Toy of the Year
Power Up Electric Paper Airplane Conversion Kit - Divisible by Zero

Australian Development Award
Micro Chargers Hyper Time Track - Moose Enterprise