Marina Edwards takes over from Fiona Wright, who had been covering the role on an interim basis since 2016.
The LEGO Group has appointed a new vice president and general manager of BU UK and Ireland in the form of Marina Edwards.
Based in LEGO UK, Slough, Marina takes over from Fiona Wright who has been covering the role on an interim basis since 2016 in parallel with running the Nordic, Benelux and Baltic business.
Edwards boasts solid commercial and leadership experience, making her a strong addition to the UK and Ireland business and the EMEA leadership team.
Having started her career at Procter and Gamble in 2000, Edwards has been based in Russia before moving to the UK to head up leading businesses such as Beauty Care and Gillette.
In 2014, Edwards moved to Pepsico as a senior commercial director for Juices and Cereals where she led a sizeable business team.
“I feel extremely privileged to be joining the LEGO team,” said Edwards. “The LEGO Group is an incredible company which appeals to people of all ages around the globe.
“I admire the values the company has been true to since 1932 – to develop and inspire children through creative play and learning. My team and I will work with our partners to continue the momentum the company has seen over the past years.
“Our ambition is to drive the growth in the toy market and remain the industry leader while consistently practising the ethos that ‘only the best is good enough.’