The provisional findings from the CMA’s on-going investigation are due later this month, but regardless, LeapFrog has told ToyNews that it’s ‘business as usual’ in the run up to Christmas following a strong 2016 to date.
Despite an on-going investigation by the CMA over this year’s acquisition by VTech, LeapFrog has seen sales continue to gather momentum.
The company insists that it has remained unscathed by the fall-out of the takeover that came to light at the beginning of the year, claiming that despite the uncertainty, it has been ‘business as usual.’
LeapFrog has enjoyed a strong 12 months in which it has launched a number of new products including the already successful LeapStart, while sales for the year only continue to gather pace.
“As you know we have been acquired by VTech and the acquisition is currently under investigation by the CMA, however we have always known that this would be a strong year for LeapFrog and it’s business as usual,” said Sally Walker, managing director of LeapFrog UK.
“We have enjoyed bringing a lot of new products to market this year and as expected, we are seeing our own 2016 sales performance gather momentum with each month.
“We are really excited about the level of business we will achieve in the final months of this calendar year.”
Of the products launched by LeapFrog over the past year, the firm has billed LeapStart as its jewel in the crown, citing an astounding first few months since launch in a ‘dynamic and exciting children’s electronics market.’
“Our new Count Along Till is proving a showstopper and it’s about to feature in a TV campaign along with Picnic Basket,” continued Walker.
“Likewise Scout and Violet continue to be great ambassadors for our early development toys and again have featured in their very own TV campaign this autumn.”
The firm has now outlined a plan of action for its portfolio of electronic learning toys in the run up to the key Christmas period that will include seven weeks of TV with over 1,600 TVRs and ‘almost a million digital impressions to come.’
“As for 2017, you will have to wait and see,” teased Walker.
“All we can say is we are even more excited about the fantastic new line up of toys that we will be introducing,” she concluded.