LeapFrog appoints a new creative marketing agency

Lewis Tyler

By Lewis Tyler

February 23rd 2012 at 10:34AM
LeapFrog appoints a new creative marketing agency

Fox Kalomaski Crossing will help LeapFrog build on last year's success with a major marketing campaign in 2012.

Integrated creative marketing firm Fox Kalomaski Crossing has won an account with LeapFrog.

The agency has a brief of engaging children, parents and grandparents with a campaign highlighting the value of a staged learning system, and the concept of learning through play.

Robert Dekker, LeapFrog’s senior marketing director EMEA and Australasia, said: "We were very impressed by FKC’s creativity and strategic thinking, so we are confident that this partnership will help us to continue to inspire a love of learning in children and a sense of involvement from parents."

The electronic learning company is looking to continue last year's success with the LeapPad, which helped boost its 2011 profits by 11 per cent.