Kids Station Toys named US master toy partner for Oddbods

Robert Hutchins

By Robert Hutchins

November 30th 2017 at 1:52PM
UPDATED December 1st 2017 at 5:42PM
Kids Station Toys named US master toy partner for Oddbods

Under the new deal, Kids Station will create a range of engaging interactive electronic toys including small collectables, blind bags, playsets and plush accessories.

One Animation has named Kids Station Toys the master toy partner for its hits animated series Oddbods across the US.

Under the new deal, Kids Station will create a range of engaging interactive electronic toys including small collectables, blind bags, playsets and plush accessories.

The master toy partner is joined by Bentex Group in the latest slate of licensee signings, who now joins as the property’s master apparel partner.

“We are thrilled to have Kids Station and Bentex as our first partners for our us programme, with deals brokered by Brandgenuity,” said Will Ochoa, international licensing director of One Animation.

“Both partners have a proven track record of developing fun and innovative products which will bring the crazy world of ODdbods to life. We now have the foundations in place to satisfy the rapidly growing popularity of Oddbods in the US and provide fans with the products they desire.”

Elliot Newman, president at Kids Station Toys, added: “Our mission is to work with brands that successfully combine fun with opportunities for kids to grow, learn and develop.

“Oddbods is therefore a stand-out brand for us, providing boundless humour, silliness and laughter while teaching us the importance of embracing each other’s differences and quirks.

“This synergy has provided the perfect partnership for us to work together to create some truly exciting and outstanding products.”

Bentex Group will develop a line of kids’ apparel to include t-0shirts, fashion tops and more. Oddbods licensed products will begin launching in Autumn next year.

“We are excited to launch Oddbods apparel,” said Susan Peia, EVP of licensing at Bentex.

“Oddbods is a wholesome, fun property hat is clearly resonating with both kids and tweens. This is the kind of brand we love to partner with and build for the long term.”