‘The results of our PopJam activity so far reinforce the power of putting the right content in the right place,’ says K’NEX’s Paul Fogarty.
After joining kid safe social media platform PopJam a year ago, K’NEX is celebrating reaching the milestone of 25,000 followers.
The @KNEXUK PopJam account has gone on to gain 26,000 followers and counting, where the firm has launched a mix of content to keep users interested.
Recent highlights include 52,857 downloads of a bespoke Sticker Pack containing emoji style K’NEX parts and pieces and a personality quiz.
“The K’NEX Sticker Pack has so far been downloaded over 52,000 times, which is a hugely impressive level of engagement on our platform,” said Paul Nunn, chief strategy officer at SuperAwesome, heading up PopJam.
“Coupled with rapid follower growth, this demonstrates clearly that the K’NEX brand and the content on their channel is genuinely compelling to kids, and that the PopJam platform is absolutely the right place for the brand to engage with existing fans and recruit new ones.”
Paul Fogarty, MD of K’NEX UK, added: “Today’s kids are super savvy consumers who find it easy to spot sales copy and tune it out, so it’s important that we offer them genuinely engaging content they want to like and share.
“The results of our PopJam activity so far reinforce the power of putting the right content in the right place.”