Pop star teams up with the playground craze to launch new bracelet designs.
On Saturday September 18th, The Justin Bieber Silly Bandz will be released exclusively to ten Toys R Us stores.
On Monday, September 20th, the product will be rolled out to retailers nationwide and online at www.sillybandz.com.
“When we were presented with the opportunity to align our brand with the biggest pop star in the world we were excited.” Said Robert Croak, president of BCP, the supplier of Silly Bandz.
“This pack is a great way for kids to enjoy their Bieber fever; it has even spread around our office.”
The 24-pack of Silly Bandz will include six shapes with four of each style, including headphones, a music note, I heart JB, Bieber heart, Justin singing and Justin’s hat.