Jumbo increases adult puzzle offering as sector sees continued growth

Robert Hutchins

By Robert Hutchins

September 4th 2017 at 5:09AM
UPDATED September 4th 2017 at 5:14AM
Jumbo increases adult puzzle offering as sector sees continued growth

The latest NPD results reveal that Jumbo’s core adult brands are continuing to see strong double-digit growth with Wasgij, Jumbo’s leading adult puzzle brand up 14 per cent in its 20th anniversary year. Jumbo’s Falcon de Luxe premium puzzle collection has continued to grow throughout 2017 and YTD July figures show the brand up 18 per cent.

Jumbo Games is increasing its key adult puzzle ranges following the continued growth in sales figures according to NPD.

The manufacturer will be introducing a collection of ten new puzzles to its popular Falcon de Luxe range, launching the new line at this week’s Autumn Fair.

The latest NPD results reveal that Jumbo’s core adult brands are continuing to see strong double-digit growth with Wasgij, Jumbo’s leading adult puzzle brand up 14 per cent in its 20th anniversary year. Jumbo’s Falcon de Luxe premium puzzle collection has continued to grow throughout 2017 and YTD July figures show the brand up 18 per cent.

Jumbo’s Falcon de Luxe puzzle brand – which celebrated its 40th anniversary last year and grew by over 46 per cent – continues to be a big focus for Q4 2017.

New 1000 piece puzzles to have launched in time for the autumn buying period include Writer’s Cottage, Seasonal Cheer, Snow in London City and Festive Skaters.

A smaller 500 piece December Shopping and Winter Garden Birds have also launched.

“We have had a really strong year across all our adult puzzles so far and it’s great to see continued growth year-on-year, even before we hit the key selling period,” said Stewart Middleton, managing director at Jumbo Games.

“Following its anniversary year, our Falcon de Luxe brand continues to remain a favourite with puzzlers across the UK and we’re excited to launch these new products as we move into the autumn season.”