JON SALISBURY: Are toys 'on trend' at the moment?

Lewis Tyler

By Lewis Tyler

April 17th 2012 at 10:07AM
JON SALISBURY: Are toys 'on trend' at the moment?

Our columnist considers why the media has been so interested in toys this year.

Looking at all the coverage after show season, someone in the media has obviously decided that we are currently worthy of special attention, so we must be doing something right...

The industry’s early adoption of the likes of tablets and apps means that we are speaking the language of today. Or, as the US Toy Industry Association said of what people could expect to see at the New York Toy Fair: “Hot new toy trends that keep pace with advancements in the tech world and mirror societal trends.”

Click here to read Jon Salisbury's column.