Board games, tech toys, stocking fillers and more were all highlighted in ITV's hour long special on toys to buy this Christmas, presented by Philip Schofield.
John Adams’ Don’t be a Donkey and Anki’s Cosmo played a starring role in ITV’s How To Spend It Well At Christmas, being named among presenter Philip Schofield’s top three toy picks for Christmas.
The fast-paced, card swapping game and the intuitive little robot were joined by LEGO’s STEM learning toy, LEGO Boost in the leading items picked by Schofield.
Airing on ITV last night, the hour long show highlighted a vast array of toys tipped to be the big hitters this Christmas, including Worlds Apart’s Woofy Whoops, John Adams’ Rubik’s Junior and Zuru’s Fidget Cube.
The show even enlisted the help of celebrity guests Stacey Solomon who helped demonstrate Character Options’ Sound Moovz and Love Island’s Chris and Kem who put a selection of scooters, including lines from Razor, through their paces.
Of course, the toy industry’s very own Peter Jenkinson of Toyology was on hand, delivering expert stats and figures about the market, growing kidult market, toy demonstration and a very expensive round of whiskey tasting with presenter Schofield.
Tech toys were also showcased as Hasbro’s Furreal Tyler was given its own segment, as well as a selection of robotic toys.
It was John Adams left with the biggest smile when its card swapping, carrot grabbing party game Don’t be a Donkey was voted best game and chosen by Schofield as one of his top three picks from across the entire programme.
“We’re absolutely delighted with the response that Don’t be a Donkey received in last night’s How To Spend It Well At Christmas programme,” said Simon Pilkington, managing director of John Adams Leisure.
“It’s fantastic for the game to be picked out by such a popular and well known TV personality as Philip Schofield, but what’s even more exciting for us is that the families and kids who tested it had a brilliant time playing the game and chose it as their favourite.
“That is always the goal with any game we make and is what our company ethos is all about, bringing families together through play.”