Jazwares teams with Hasbro for new Nerf products

Jade Burke

By Jade Burke

February 17th 2017 at 11:06AM
UPDATED February 17th 2017 at 1:26PM
Jazwares teams with Hasbro for new Nerf products

‘Jazwares is excited to collaborate with Hasbro on one of the industry’s most iconic brand’, says Jazwares’ Laura Zebersky.

Jazwares is set to introduce a new Nerf Toy Adjacency line thanks to its latest collaboration with Hasbro.

The collection will span targets, tactical gear, storage and more, as well as new indoor and outdoor sports and games for Nerf’s sports segment.

“Jazwares is excited to collaborate with Hasbro on one of the industry’s most iconic brands, Nerf,” said Laura Zebersky, EVP and chief commercial officer at Jazwares.

"Nerf has consistently brought products that engage children of all ages and we’re ecstatic to bring our innovative twist on product design to the Nerf line."

Set to arrive this autumn, fans will be able to purchase the line-up from major retailers in North America and EMEA.

Michael Ritchie, VP of global brand marketing at Nerf Franchise, added: We’re always listening to fans and consumers to make sure we are providing high quality, innovative products that enhance the users play experience.

“We’re excited to reimagine new ways for fans to engage with Nerf through our latest collaboration with Jazwares.”