The investor relations firm will work with the management at Jakks to provide strategic advise on messaging and corporate positioning.
Jakks Pacific has hired Liolios Group to lead an expanded strategic investor relations and financial communications focus for the firm.
The investor relations firm will work with the management at Jakks to provide strategic advise, messaging and corporate positioning, as well as assist in communicating with new and existing investors.
“Since its founding more than 20 years ago, Jakks has grown to be one of the largest US toy companies through internally generated growth in existing product categories, international expansion, accretive acquisitions and selective entry into new categories,” said Stephen Berman, chairman and CEO of Jakks Pacific.
“Considering our progress and the exciting opportunities ahead, we believe the time is right to engage a comprehensive financial communications firm like Liolios. They bring a proven track record of assisting dynamic companies like Jakks effectively deliver their message to the global capital markets.
"This is especially true following their recent addition of Wall Street veteran analyst Sean McGowan, who is recognised as an expert in several of our active categories - such as toys, digital games, juvenile products - as well as others we are targeting."
Scott Liolios, president of Liolios, added: “Our ability to deliver proven industry expertise as well as a track record of helping companies navigate the capital markets gives us confidence that we can help Jakks broaden its outreach to the financial community, improve communication and increase awareness of the company’s transformation.”