Jakks Pacific champions girl empowerment with DC Super Hero Girls

Jade Burke

By Jade Burke

April 24th 2017 at 9:55AM
UPDATED April 25th 2017 at 9:38AM
Jakks Pacific champions girl empowerment with DC Super Hero Girls

The toy giant has partnered with Warner Bros. to develop a new line of action pose dolls and role-play items inspired by the characters from the hit franchise.

Championing empowerment with young girls is key to Jakks Pacific’s latest collection with Warner Bros. DC Super Hero Girls (DCSHG), which the toy firm believes will be one of its ‘most important and exciting initiates’ to date.

Boasting a collection of action pose dolls and every day dress- up outfits inspired by all the key characters, the company is hopeful that the line will allow for kids to have strong self-esteem.

“We are confident that this licensed range is one of the most important and exciting initiates that we have,” Jill Nordquist, SVP of marketing at Jakks Pacific, told ToyNews exclusively.

“I am excited that girls will be able to act-out empowering superhero moves through imaginative play with our entire DCSHG line of action pose dolls, everyday dress-up and extensive role-play items.”

Designed to inspire girls to be who they want to be, DCSHG shows that males are not the only superheroes these days, while Jakks’ range celebrates this notion by offering young girls more ways for imaginative play.

Nordquist continued: “Our DCSHG lines provide girls with empowering and aspirational dress-up and role-play offerings.

“There is nothing more important than empowering our youth and allowing for imaginative play. These both allow for kids to have strong self-esteem and develop healthy attitudes about valuing their own uniqueness
and celebrating the diversity and uniqueness of others.”

Considering the success of the Warner Bros. franchise, no doubt Jakks’ line will be a hit at retail when it launches later this year. And with plans for additional items to roll out, it looks like there is still a lot to come from the latest consumer products partnership.

“In the future, the line will expand to represent additional superheroes and additional items that represent the power of the franchise,” Nordquist concluded.

Jakks Pacific is the latest toy manufacturer to get on board with the DC Super Hero Girls brand, following a partnership with LEGO to develop a line of six building sets featuring the show’s heroic line-up.