Jakks enters MMA deal

Ronnie Dungan

By Ronnie Dungan

August 7th 2009 at 11:55AM
Jakks enters MMA deal

Jakks Pacific has announced a sub-licensing agreement with Mixed Marital Arts collectibles company, Round 5.

The agreement will allow both companies access to the biggest MMA fighters in order to manufacture, market and distribute action figures and related products under the UFC umbrella.

As a result, both companies now have access to a significantly larger MMA talent pool, including Randy Couture, Andrei Arlovski, Matt Hughes, Clay Guida, Chuck Liddell, Forrest Griffin, Brock Lesnar, BJ Penn and other top MMA fighters.

Jeremy Padawer, SVP boys entertainment marketing at Jakks Pacific said: "This is truly a match made in heaven and we are excited to enter into this agreement with Round 5. As the master toy licensee for the UFC, Jakks can now offer MMA fans an entire world of action figures, accessories and other collectibles encompassing the most notable fighters in the fight world.

"The synergy between Jakks and Round 5 will ensure cohesive and comprehensive merchandise offering at retail that will benefit all parties involved, including Jakks, Round 5 and the UFC, as well as the MMA fighters themselves, and most importantly, MMA fans."

Jakks’ new UFC line of toys and collectibles is expected to hit shelves this autumn, with plans to roll out the newly acquired talent as early as spring 2010.