Jada's Metals collection a 'must-have' for fans, says Jazwares

Jade Burke

By Jade Burke

April 6th 2017 at 11:44AM
UPDATED April 7th 2017 at 12:37PM
Jada's Metals collection a 'must-have' for fans, says Jazwares

As Jazwares gears up to bring Jada Toys to the UK, the company believes the firm’s Metals Die-Cast collection is a strong addition to the collectables category.

With a brand new distribution deal with Jada Toys under its belt, Jazwares is confident that the toy firm’s Metals figures and Die-Cast Vehicle ranges will be a ‘must-have’ for every collectable fan.

Well-known for its established die-cast line-up, Jazwares hopes to build on Jada’s offering and expand it even further throughout the UK, which the firm believes will act as a fantastic extension.

“Jada is a fantastic extension to our offering in the UK and sits really well alongside our other lines,” Jonny Taylor, UK MD at Jazwares, told ToyNews.

“With the steady growth in the pop culture collectable sector, we’re confident both the Metals figures and Die-Cast Vehicle ranges will become must-have lines for fans and collectors alike.”

The Metals collection is set to launch in July in the mass market and collector channels, which already boasts a wide range of major movie and TV licenses.

Continued Taylor: “Jada’s new Metals collectable figure line, with its wide range of major movie and TV licenses, represents a really strong addition to the already hot pop culture collectable figure category.

”The Nano metal line 1.65-inch figure line is a real game changer.”

And it looks like Jazwares will be building more partnerships in the future, as the firm looks to bolster its toy offering.

“Over time we’ll be developing our distribution partnerships with key lines from strong manufacturers in the toy space. We are always looking at ways in which we can add value and strengthen the Jazwares range, while ensuring any distribution brands are a good fit to our business,” explained Taylor.

“We have a super exciting new master toy launch with Roblox plus we are already partnering with WowWee and its Fingerlings Monkeys, which is already making big waves this year in the UK.”